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Kundenservice im Social Web (German Edition), by Andreas H. Bock
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Wir leben in Zeiten des Umbruchs: Unternehmen müssen nicht nur die Kommunikation mit ihren Kunden, sondern auch ihren Kundenservice grundlegend überdenken. Immer mehr Menschen, vor allem die jüngeren, nutzen die sozialen Netzwerke mittlerweile mehr als das Telefon oder die Email. Sie erwarten zunehmend auch von Unternehmen, dass sie im Social Web zu finden sind und dort Antworten auf Fragen und Hilfe bei Problemen bieten.
Aus diesem Grund stehen im deutschsprachigen Raum zahlreiche Unternehmen kurz davor, ihren Service ins Social Web zu verlängern, und suchen dafür Tipps und Anregungen. Und die erhalten sie geballt in diesem Buch. Andreas Bock, verantwortlich für die vielbeachteten Twitter- und Facebook-Kanäle „telekom_hilft“, lässt sich darin in die Karten blicken: Er vermittelt Managern und Mitarbeitern in den Bereichen Kundenservice, Dialogmarketing, Vertrieb, Marketing und PR einen praxisorientierten Einstieg in dieses hochaktuelle Thema.
Da Andreas Bock in Deutschland zu den absoluten Vorreitern für den Einsatz von Social Media im Bereich Kundenservice gehört, ist er als Experte hochbegehrt. Mit seinem Projekt „telekom_hilft“ ist er seit Jahren auf Konferenzen, in Online- und Offline-Medien und in zahlreichen Büchern rund um das Social Web präsent.
- Sales Rank: #436836 in eBooks
- Published on: 2012-07-31
- Released on: 2013-05-03
- Format: Kindle eBook
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