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Insightful Knowledge: An Enlightened View of Social Media, by Stephen Monaco
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An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business!
Social media marketing has gone from a "nice to have" to a "must have" - the ability for companies to succeed online is no longer a viable option without it. Social media communications can be intimidating.
Top marketing expert and social business strategist Stephen Monaco guides you through the strategies and marketing tactics that make up the best practices for successful social media marketing.
Monaco gives you everything you need to create and implement your own social media strategy with confidence. Insightful Knowledge is the tool you need to create your plan.
If you are looking for a book authored by someone who has effectively created marketing strategies and tactics in multiple industries over 25 years - Insightful Knowledge is for you.
It will help you...
if you don't know where to start with your social media initiatives
if you've started your social media initiatives but don't know if you're on the right track
if your social media initiatives aren't tied to specific business objectives
if you don't use social media monitoring/listening platforms tools
if you don't know what consumers are saying about your brand online
if you're not engaging consumers with relevant content across multiple platforms
if you no longer know how to reach potential customers
if the rapid tempo of today's business makes it difficult to adapt to change
Insightful Knowledge is the only resource you will need to understand what social media means to your business and how to create your strategy to keep your business relevant and develop a more productive relationship with your customers and prospects than you have ever had.
Complete with examples across all industries, written in an easy to understand format and without all the confusing jargon. You'll utilize this book as a resource, keep it handy, and refer back to it for many years to come.
- Sales Rank: #1743200 in eBooks
- Published on: 2013-02-20
- Released on: 2013-02-20
- Format: Kindle eBook
Most helpful customer reviews
7 of 7 people found the following review helpful.
Not just SMM 101 info!
By FreedomFighter
I'm in the social media marketing world and there are a lot of authors and speakers that claim to be "gurus, mavens, jedis" of SMM, delivering little more than info about the best time to tweet and how to run a facebook ad.
Involved and successful with online communities since late 1980s, Stephen is sharing his real-world, time-tested techniques and cutting edge advice, that will propel any mid-sized business into developing and growing a relevant social media presence.
Insightful Knowledge covers decades of experience on how to not only thoroughly understand the many benefits of SMM, but also how to marry it to traditional marketing resulting in engaging existing clients and attracting many more!
7 of 7 people found the following review helpful.
Finally! A book about Social Media from a Pioneer with 20 years experience building global brand dialogues in online communities
By Laurie Desautels
Stephen Monaco is the real deal who built a global brand developing dialogues with people in online communities years before anyone had ever used the term, social media.
Social media isn't about technology, it's about people. The real-life information Monaco shares about engaging people directly makes Insightful Knowledge a very interesting read. It explains the germane aspects of social media marketing in a straight-forward fashion. There's over 20 years of expert know-how in this book and thousands of dollars worth of valuable information. This is a must read for anyone in any organization who is interested in keeping their brand from becoming irrelevant.
7 of 7 people found the following review helpful.
New to social media marketing? Start here!
By sunny girl
If you're used to traditional marketing, jumping into social media marketing can feel like landing on another planet. Unfortunately, if you're tasked with marketing a business, there's no getting around it -- social media must have a prominent position in your marketing mix. Stephen Monaco does a masterful job of taking the mystery and the intimidation factor out of SMM. If you have been putting off making the leap, read Insightful Knowledge and you'll be ready to go!
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